
Samit Sen
Founder & Chief Executive OfficerCategory creator for enterprise AI in the built world. Scaled JCI to $70M+ ARR as Global VP and built enterprise AI platforms at global scale.
Built by operators, engineers and AI technologists
Senatria brings together decades of experience in buildings, controls, energy and enterprise infrastructure with a new generation of Physical AI, edge computing and autonomous optimisation. Our team is building ATRIA to operate safely in the physical environments where performance matters.
Operating leadership

Category creator for enterprise AI in the built world. Scaled JCI to $70M+ ARR as Global VP and built enterprise AI platforms at global scale.

Pioneer of enterprise AI systems. Former Global CTO at Google and founder of multiple deep-tech AI ventures.

Former Global COO / APAC CEO at CBRE. Scaled large-scale portfolio transformation across global assets.
Origin
From data-centre controls to commercial buildings, edge-scale intelligence and grid-scale coordination.
AI controls complex physical systems — delivering a step-change in data-centre cooling energy.
An ICC Sydney pilot led by Samit Sen becomes one of the first DeepMind-inspired AI systems in a commercial building.
Buildings are the real prize: a vast asset class, 39% of global emissions and hundreds of billions in trapped inefficiency.
A new compute stack with Dr. Aglaia Kong brings physics-informed edge control and agentic reasoning together.
More than 1,000 buildings connect through State Grid of China, alongside distribution pilots on the California grid.
Commercialising autonomous infrastructure globally through Physical AI, agentic intelligence and grid interaction.
Validated across both centralised and liberalised, market-driven grid systems. Edge AI proven at global grid scale.
Purpose · Vision · Mission
The company story starts with the physical infrastructure already in operation — and the intelligence required to make it continuously adaptive, accountable and valuable.
To unlock the hidden performance of the world's physical infrastructure.
A world powered by Sentient Infrastructure.
To transform physical infrastructure into continuously intelligent assets that maximise economic performance, advance sustainability and strengthen human outcomes.
The next great AI system will not live only on a screen.
Company enquiries
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