
Samit Sen
Founder & Chief Executive OfficerCategory creator for enterprise AI in the built world. Scaled JCI to $70M+ ARR as Global VP and built enterprise AI platforms at global scale.
Built by operators, engineers and AI technologists
Senatria brings together decades of experience in buildings, controls, energy and enterprise infrastructure with a new generation of Physical AI, edge computing and autonomous optimisation. Our team is building ATRIA to operate safely in the physical environments where performance matters.
Operating leadership

Category creator for enterprise AI in the built world. Scaled JCI to $70M+ ARR as Global VP and built enterprise AI platforms at global scale.

Pioneer of enterprise AI systems. Former Global CTO at Google and founder of multiple deep-tech AI ventures.

Former Global COO / APAC CEO at CBRE. Scaled large-scale portfolio transformation across global assets.

Three-decade leader in the global power industry. Leads AI, automation, and sustainability at Stanford University. Board member of SLAC and international climate-tech companies.

AI infrastructure and strategic partnerships leader. Leads Partner Strategy and Solutions Engineering at WEKA. Former Dell Senior Director managing a $2.5B storage portfolio.

HVAC efficiency expert with 30+ years of experience. Director of Team Catalyst and NABERS auditor, specialising in building energy optimisation and emissions reduction.

Mechanical Engineer and Building Energy Performance expert with 35 years of experience in building simulation, sustainability and high performance design. Director of Team Catalyst, Adjunct Associate Professor at the University of Sydney, and IBPSA Fellow.
Origin
From data-centre controls to commercial buildings, edge-scale intelligence and grid-scale coordination.
AI controls complex physical systems — delivering a step-change in data-centre cooling energy.
An ICC Sydney pilot led by Samit Sen becomes one of the first DeepMind-inspired AI systems in a commercial building.
Buildings are the real prize: a vast asset class, 39% of global emissions and hundreds of billions in trapped inefficiency.
A new compute stack with Dr. Aglaia Kong brings physics-informed edge control and agentic reasoning together.
More than 1,000 buildings connect through State Grid of China, alongside distribution pilots on the California grid.
Commercialising autonomous infrastructure globally through Physical AI, agentic intelligence and grid interaction.
Validated across both centralised and liberalised market-driven grid systems. Edge AI proven at global grid scale.
Purpose · Vision · Mission
The company story starts with the physical infrastructure already in operation — and the intelligence required to make it continuously adaptive, accountable and valuable.
To unlock the hidden performance of the world’s physical infrastructure.
A world powered by Sentient Infrastructure.
To transform physical infrastructure into continuously intelligent assets that maximise economic performance, advance sustainability and strengthen human outcomes.
The next great AI system will not live only on a screen.
FAQs
Yes. The architecture is edge-first, with data sovereignty, strict access controls and institutional cybersecurity compliance built into the system.
Through real-time measurement comparing actual outcomes against a continuously updated baseline. Every result is attributed to specific actions, reported per building, and fully auditable at board level.
Company enquiries
Customers, partners, investors, government, media and prospective team members can enter through the appropriate controlled route.